Research Tv India
◆Title - The Facebook and Cambridge Analytica scandal
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# What is DeleteFB
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How does WhatsApp Earn Money?Cambridge Analytica and Facebook: The scandal so far
Cambridge Analytica (CA) is a British political consulting firm which combines data mining, data brokerage, and data analysis with strategic communication for the electoral process. It was started in 2013 as an offshoot of the SCL Group. The company is partly owned by the family of Robert Mercer, an American hedge-fund manager who supports many politically conservative causes. The firm maintains offices in London, New York City, and Washington, D.C..
CEO Alexander Nix has said CA was involved in 44 US political races in 2014. In 2015, it performed data analysis services for Ted Cruz's presidential campaign. In 2016, CA worked for Donald Trump's presidential campaign as well as the Leave.EU-campaign for the United Kingdom's withdrawal from the European Union. CA's role in those campaigns has been controversial and is the subject of ongoing criminal investigations in both countries. Political scientists question CA's claims about the effectiveness of its methods of targeting voters.
In March 2018, multiple media outlets broke news of Cambridge Analytica's business practices. The New York Times and The Observer reported on the Facebook and Cambridge Analytica data breach, in which the company used for political purposes personal information acquired about Facebook users, by an external researcher who claimed to be collecting it for academic purposes. Shortly afterwards, Channel 4 News aired undercover investigative videos showing Nix boasting about using prostitutes, bribery sting operations, and honey traps to discredit politicians on whom it conducted opposition research, and saying that the company "ran all of (Donald Trump's) digital campaign". In response to the media reports, the Information Commissioner of the UK pursued a warrant to search the company's servers.
The data about the 50 million Facebook users were acquired from 270,000 Facebook users who shared the data with the app "thisisyourdigitallife". By giving this third-party app permission to acquire their data, back in 2015, this also gave the app information about the friend network of those people, which resulted in information about 50 million users. The app developer breached Facebook's terms of service by giving the data to Cambridge Analytica
Cambridge Analytica scandal: How India can save democracy from Facebook
The Cambridge Analytica scandal came to light when whistleblower Wylie accused Cambridge Analytica of gathering details of 50 million Facebook users. Cambridge Analytica used this data to psychologically profile these users and manipulated their opinion in favour of Donald Trump. BJP and Congress have accused each other of using the services of Cambridge Analytica in India as well. How can India safeguard the democratic process against such intervention? The author tries to answer this question in this Business Standard Special.
How to delete your Facebook account permanently
Want to learn how to delete your Facebook account? In this guide, we’ll walk you through how to permanently delete Facebook, and explain the difference between deactivating and deleting your account.
There are more reasons than ever why you might want to delete Facebook. The Cambridge Analtyica scandal probably has you (rightly) worried about your privacy, or maybe you want to rebel against modern social paradigms. Perhaps you’re just sick of all the endless cat memes and ads for vegan meal boxes. Whatever the reason, it’s not too difficult to sod the whole thing off and live a Facebook-free life.